about us.
We’re on a mission to eliminate single-use cup waste from events by implementing reuse successfully.
Bettercup is a female-founded, award-winning, purpose-led enterprise founded in Melbourne and launched in 2018.
As Australia’s most trusted reusable cup and reuse system supplier for major events and venues, Bettercup has cemented a place within the industry with an authentic reputation.
We are dedicated to creating smart and scalable environmental solutions for events that reduce unnecessary single-use waste at the source.
our story.
Founded by two friends who became increasingly conscious of the economic, social and environmental impacts of what they consume.
Christie and Sam met over 17 years ago on a dance floor and have been friends ever since; bonding over things such as op-shopping, escape room challenges and cruelty-free beauty products.
As regular event and festival goers, the large volumes of unnecessary waste didn’t go unnoticed, or the fact that certain types of waste such as single-use cups could realistically be preventable. This led to the thought, “There must be a better way!” and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.
Lovers of all things music, hospitality and entertainment related, we are united in our belief that there is an opportunity to create positive environmental change to events and venues in a way that educates a diverse range of audiences about sustainable behaviour and improves the event experience for organisers and attendees alike.
our co-founders.
Founded by two friends who became increasingly conscious of the economic, social and environmental impacts of what they consume.
Christie and Sam met over 17 years ago on a dance floor and have been friends ever since; bonding over things such as op-shopping, escape room challenges and cruelty-free beauty products.
As regular event and festival goers, the large volumes of unnecessary waste didn’t go unnoticed, or the fact that certain wastes such as single-use cups could realistically be preventable. This led to the thought, “There must be a better way!” and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.
Lovers of all things music, hospitality and entertainment related, we are united in our belief that there is an opportunity to create positive environmental change to events and venues in a way that educates a diverse range of audiences about sustainable behaviour and improves the event experience for organisers and attendees alike.
our values.
bettercup is founded on the core value of sustainability, a principle that permeates every aspect of our operations.
We prioritise the use of high-quality materials, minimise waste by reusing them whenever possible, and responsibly dispose of materials when no longer in use.
Our commitment extends to seeking sustainable solutions in all endeavors, sharing knowledge gained along the way, and advocating for environmental causes.
Through constant innovation, we strive to fulfill our mission of creating reusable products that contribute to a smaller environmental footprint, both for our customers and ourselves.
our values.
bettercup is founded on the core value of sustainability, a principle that permeates every aspect of our operations.
We prioritise the use of high-quality materials, minimise waste by reusing them whenever possible, and responsibly dispose of materials when no longer in use.
Our commitment extends to seeking sustainable solutions in all endeavors, sharing knowledge gained along the way, and advocating for environmental causes.
Through constant innovation, we strive to fulfill our mission of creating reusable products that contribute to a smaller environmental footprint, both for our customers and ourselves.
find out why bettercup is Australia’s most trusted reuse system for events and venues.