about us.
We’re on a mission to eliminate single-use cup waste from events and venues by implementing reuse successfully.
Bettercup is a female-founded, award-winning, purpose-led enterprise founded in Melbourne and launched in 2018.
As Australia’s most trusted reusable cup and reuse system supplier for major events and venues, Bettercup has cemented a place within the industry with an authentic reputation.
We are dedicated to creating smart and scalable environmental solutions for events that reduce unnecessary single-use waste at the source.
our story.
Founded by two friends who became increasingly conscious of the economic, social and environmental impacts of what they consume.
Christie and Sam met over 17 years ago on a dance floor and have been friends ever since; bonding over things such as op-shopping, escape room challenges and cruelty-free beauty products.
As regular event and festival goers, the large volumes of unnecessary waste didn’t go unnoticed, or the fact that certain types of waste such as single-use cups could realistically be preventable. This led to the thought, “There must be a better way!” and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.
Lovers of all things music, hospitality and entertainment related, we are united in our belief that there is an opportunity to create positive environmental change to events and venues in a way that educates a diverse range of audiences about sustainable behaviour and improves the event experience for organisers and attendees alike.
our co-founders.
Founded by two friends who became increasingly conscious of the economic, social and environmental impacts of what they consume.
Christie and Sam met over 17 years ago on a dance floor and have been friends ever since; bonding over things such as op-shopping, escape room challenges and cruelty-free beauty products.
As regular event and festival goers, the large volumes of unnecessary waste didn’t go unnoticed, or the fact that certain wastes such as single-use cups could realistically be preventable. This led to the thought, “There must be a better way!” and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.
Lovers of all things music, hospitality and entertainment related, we are united in our belief that there is an opportunity to create positive environmental change to events and venues in a way that educates a diverse range of audiences about sustainable behaviour and improves the event experience for organisers and attendees alike.
our values.
At Bettercup, our values are more than just ideals—they’re the foundation of everything we do. They shape who we are, how we work, and how we interact with you.
Why they matter:
They Define Our Culture: Our values influence our teamwork and customer relationships, ensuring we're always striving to be our best.
They Drive Our Decisions: Every choice we make is guided by our commitment to sustainability and integrity.
They Attract the Right People: As we grow, our values help us bring on board the right individuals who are eager to contribute and fit well with our ethos.
Together, we’re building a future where every action and decision helps us and our planet thrive.
our values.
At Bettercup, our values are more than just ideals—they’re the foundation of everything we do. They shape who we are, how we work, and how we interact with you.
Why they matter:
They Define Our Culture: Our values influence our teamwork and customer relationships, ensuring we're always striving to be our best.
They Drive Our Decisions: Every choice we make is guided by our commitment to sustainability and integrity.
They Attract the Right People: As we grow, our values help us bring on board the right individuals who are eager to contribute and fit well with our ethos.
Together, we’re building a future where every action and decision helps us and our planet thrive.
find out why bettercup is Australia’s most trusted reuse system for events and venues.