How To Make Reusables Work at Scale: The Reuse Plan.
Most organisations want to switch from single-use to reusables. Many major events, stadiums and complex venues stay stuck in the planning phase: multiple stakeholders with different goals and opinions, unclear responsibilities and no path forward.
If you are ready to make reusables a reality, a tailored Reuse Plan will provide the clarity you need.
Move from endless conversations about reuse to a clear, actionable roadmap your whole team can get behind. Book your complimentary 30 minute Qualifying Session to see if
The Reuse Plan is right for you.
In just 30 minutes, we will talk through your events and operations and work out if the Reuse Plan will help your team. If it's not the right fit, we'll point you to resources that can help. Either way, you'll leave with actionable next steps.
the reuse plan has helped:
major sporting events.
councils & government.
complex venues.
stadiums & arenas.
you know reuse makes sense, so why hasn't it happened yet?
The environmental case is clear. The public expects it. The cost savings are evident. Your sustainability reporting demands it.
But month after month, reuse stays stuck in the "someday" pile.
the challenges with reuse.
Can each stakeholder’s objectives be met?
Who’s responsible when products go missing?
How do we handle washing and logistics across our event?
Who owns the upfront investment?
Will this work with our existing operations?
How do we test reusables to build the business case?
break the cycle:
the reuse plan gives you answers, not more questions.
One size doesn’t fit all when making reusables work at scale.
The Reuse Plan is tailored to your organisation’s unique challenges and operational constraints.
We bring the right stakeholders together and help you work through the decisions that turn reuse from a good idea into something that actually runs, day after day, event after event.
who the reuse plan is for.
The Reuse Plan is designed for venue managers and event operators who are dedicated to making reuse happen, but can’t seem to make it a reality.
Waste reduction is a priority.You're committed to eliminating single-use waste, not just ticking a box.
Long-term
thinking.You understand that decisions made now will shape how reuse runs for years to come.
This isn't a
one-time thing.You need reuse to work across multiple ongoing events, not just a single activation.
You need budget confidence.Before committing significant resources, you need a clear, workable path forward.
You have multiple stakeholders.Your operations involve several internal teams (ops, procurement, sustainability, F&B) and external vendors, waste management and cleaning contractors.
You want to get
it right from the start.You know that setting up reuse properly saves money and operational headaches down the line.
If you're nodding along, let's talk.
VIDEO: See bettercup’s co-founder Christie explain the Reuse Plan.
what the reuse plan achieves.
budget clarity.
A practical, customised plan showing exactly how reuse will work in your environment, day to day.
defined ownership.
Decisions made on who pays for products, washing, logistics, and losses. No more budget meetings that go in circles.
operational confidence.
Practical ways for managing cost, operations, and patron experience over time.
consistency across events.
A repeatable, scalable approach to reuse that works across your events.
clear next steps.
You'll know exactly what to do next to make reuse a reality.
We tailor every Reuse Plan according to your unique requirements, starting with a free 30-minute Qualifying Session.
Each stage is optional and tailored to your requirements.
Outcomes will be informed by your environmental goals, stakeholder constraints and operational model.
how the reuse plan works
30-minute Reuse Qualifying Session (FREE).
We will talk through your history with reuse, your goals, operations, and unique challenges. We will identify any immediate wins and whether a Reuse Plan will achieve your goals.
If the Reuse Plan is not the right fit, we will provide you with free resources and referrals to ensure your success:
✔️ History of Reuse at your Organisation.
✔️ Understand your unique operations.
✔️ Reuse Plan Next Steps.
Reuse Workshop.
Bettercup will lead a workshop with key stakeholders to work through how reuse would operate in your environment. The session will focus on practical considerations, constraints and interdependencies across teams, and will surface the key challenges that need to be addressed to move forward.
✔️ Key challenges unearthed and potential solutions identified.
✔️ Early buy-in from all stakeholders.
✔️ Post-workshop Report with key findings and recommendations.
Reuse Roadmap.
Bettercup will map current event operations and identify where reuse would need to integrate across teams and operators. Funding responsibilities will be worked through in detail, including products, washing, logistics and losses. Roles and responsibilities across internal teams and external partners will be clarified to support consistent delivery.
✔️ A tailored, actionable roadmap to implement reusables.
✔️ Clear stakeholder roles, funding responsibilities, and operational requirements.
✔️ Success metrics for your reuse system.
Reuse Trial at Your Event or Venue.
Bettercup will design and support a practical reusables trial, including defining scope, metrics, responsibilities and decision points. The trial will test the reuse system under real operating conditions.
✔️ Put your roadmap into action with a reusables trial.
✔️ Observe patron response and operations in real time.
✔️ Build evidence and data for an ongoing reusables business case for your reuse system.
Ongoing Implementation Plan + Rollout Support.
Building on the trial outcomes, Bettercup will support the development of a long-term implementation plan. This includes embedding reuse into existing operations and supporting teams as reuse scales across events or venues.
✔️ Turn your Reuse Trial results into ongoing implementation.
✔️ Create a repeatable, scalable reuse system that continues to improve.
✔️ Receive 1:1 support with the roll out and ongoing iterations.
GET STARTED TODAY:
Book your 30 Minute Reuse Qualifying Session (FREE)
with bettercup’s co-founder, Christie Kamphuis.
working with bettercup - an expert in your corner.
Our team are experts at delivering reuse systems.
We haven’t just read about reuse, we have designed and implemented reuse systems across every sort of stadium, event and venue.
venues and events worked at.
kgs of
waste saved.
million
cups.
From major sporting events, marathons, and stadiums to iconic music venues, multi-day festivals, and conferences, we’ve seen it all - what works and what doesn’t.
Even in the most determined organisations, we know what questions stop projects in their tracks because we've seen and solved them before.
In complex environments, having the right plan is instrumental to reuse success.
excellent patron experience.
fast speed of service.
high return rates.
minimal operational impact.
ready to move forward?
Let’s have a quick conversation to see if
The Reuse Plan is right for you!
We’ll talk through your events and operations and what has been stopping your organisation from implementing reusables once and for all.
There’s nothing to lose: if this isn’t the right fit, we’ll share a few pointers and useful resources to help you move forward.
