the better reuse system.
With bettercup, you ditch single-use for good.
Reuse made simple, scalable, and seriously impactful.
The most trusted reuse system in Australia and New Zealand, built for organisations that want to lead on sustainability, streamline operations and elevate the patron experience.
Do you manage a venue? See an estimate of how much money & waste you can save:
Get a full cost breakdown as well as a recommended cup quantity by downloading the full calculator below.

a better reuse system means:
More cups returned.
Less waste in landfills.
Better patron experience.
Uniquely Australian and New Zealand.
Reliable on-call support.
We help you eliminate single-use waste at your venue or event by implementing a better reusable cup system.
ready to see what a better reuse system looks like?
This month only, chat 1:1 to bettercup’s co-founder Sam Stone.
Learn how to get more cups back.
Advice on product selection.
See if a better reuse system is right for your event or venue.
who is a better reuse system for?
Save money on single use cups
Save tonnes of waste from landfills
An average 2000-capacity venue saves $15,000 and 1 tonne of waste of waste over the first year alone!
Get high return rates
Make your cup system cost-neutral or profitable
Keep operations simple
Confidence that you’ll get what you ordered
Showcase your brand with custom cups
Reduce waste at your events
Support your client’s sustainability
Be a leader in sustainability, and have the data to prove it!
Give students a beautiful memento to celebrate their graduation
Ensure your internal events demonstrate your commitment to waste reduction
better impact.
Our mission is to lead the shift away from single-use by making reuse systems the norm.
It’s a big goal, but here’s how we’re tracking so far!

FillGood Case Study: Regionwide Impact in Action!
Snapshot:
Event types: Stadiums, food trucks, local markets and more
Impact: 192 events and eliminated more than 160,000 single-use items.
This is what it looks like to build a reuse system from the ground up.
Bettercup helped establish one of New Zealand’s first regionwide reuse systems, based out of Wellington and now used across a wide range of events.
This is more than just reducing waste. It’s a blueprint for creating jobs, driving innovation and delivering real change.
Explore the case study and get in touch to find out how we can help you bring a reuse system to life!
join thousands of venues and events who’ve switched to reusables.