case studies.

Real stories. Real impact.

Explore how various organisations across Australia and New Zealand are making reuse work — from major festivals and stadiums to councils and markets. Each case study shows what’s possible with the right system in place.

Want to be featured? Get in touch at hello@bettercup.com.au.

Vivid Live 2024 (Sydney Opera House).

Profile:

  • Patrons: Community groups.

  • Event type: Live music and arts event.

  • Length: 9 days.

  • Drinks sold: 5895 drinks.

Key points:

  • The Sydney Opera House's reusable cup trial not only meets but exceeds industry standards in several areas for similar reuse system initiatives with an 83% return rate.

  • By switching to reusable cups, the event eliminated over 50 kg of single-use waste and saved more than $1,000 in costs.

Fringe World 2025.

Profile:

  • Patrons: Community groups.

  • Event type: Festival.

  • Length: 5 weeks.

  • Drinks sold: 46,456 drinks.

Key points:

  • Fringe World achieved an overall return rate of 84.7%. This exceeds the 70 to 80% industry benchmark for similar scale reusable cup systems.

  • By replacing single-use plastic cups with a structured reuse system, Fringe World made a measurable impact on waste reduction, saving 372 kg of waste, all while maintaining a seamless patron experience.