case studies.

Real stories. Real impact.

Explore how various organisations across Australia and New Zealand are making reuse work — from major festivals and stadiums to councils and markets. Each case study shows what’s possible with the right system in place.

Want to be featured? Get in touch at hello@bettercup.com.au.

FillGood 2025.

Profile:

  • Event type: All kinds of events – sports, food trucks, local markets, and more.

  • Duration: Ongoing.

  • Items sold: 142,409 reusable items at present.

Key points:

  • Bettercup’s partnership with FillGood demonstrated a strong, ongoing commitment to sustainability and innovation, setting a benchmark for reuse initiatives and inspiring similar projects across Australia and beyond.

  • Through the switch to reusable products, FillGood has eliminated over 160,000 single-use items and supported 192 events to date.

Fringe World 2025.

Profile:

  • Event type: Festival.

  • Duration: 5 weeks.

  • Drinks sold: 46,456 drinks.

Key points:

  • Fringe World achieved an overall return rate of 84.7%. This exceeds the 70 to 80% industry benchmark for similar scale reusable cup systems.

  • By replacing single-use plastic cups with a structured reuse system, Fringe World made a measurable impact on waste reduction, saving 372 kg of waste, all while maintaining a seamless patron experience.

Vivid Live 2024 (Sydney Opera House).

Profile:

  • Event type: Live music and arts event.

  • Duration: 9 days.

  • Drinks sold: 5895 drinks.

Key points:

  • The Sydney Opera House's reusable cup trial not only meets but exceeds industry standards in several areas for similar reuse system initiatives with an 83% return rate.

  • By switching to reusable cups, the event eliminated over 50 kg of single-use waste and saved more than $1,000 in costs.