the better reuse system.

With bettercup, you ditch single-use for good.

Two people smiling at music festival, standing close together, holding drinks, with colorful neon light display and festival attendees in background.

Reuse made simple, scalable, and seriously impactful.

The most trusted reuse system in Australia and New Zealand, built for organisations that want to lead on sustainability, streamline operations and elevate the patron experience.

how it works.
see our products.

the betterdish. Your go-to reusable food dish for every event!

Is it a plate? Is it a bowl? It’s a… betterdish!

The perfect dish for handling everything from loaded nachos to noodle bowls and street eats of every kind. Stackable, lightweight, and tough as nails (well, almost), it’s made to keep up with fast-paced events and high-turnover settings.

Made of durable polypropylene (Type #5), Betterdish can take on commercial dishwashers like a champ and keep coming back for more. When its big serving days are over, it’s recyclable, helping reduce waste and keep your event sustainable.

Learn more here!
A bento box containing Japanese cuisine with sushi rolls, rice, fried chicken, and vegetables, accompanied by lime wedges.

Do you manage a venue? See an estimate of how much money & waste you can save:

A person filling a cup with beer from a tap at a bar or brewery, with a 'Please Return Me!' sign on the cup.

Get a full cost breakdown as well as a recommended cup quantity by downloading the full calculator below.

Get the calculator.

a better reuse system means:

More cups returned.

Less waste in landfills.

Better patron experience.

Uniquely Australian and New Zealand.

Reliable on-call support.

We help you eliminate single-use waste at your venue or event by implementing a better reusable cup system.

Learn more about our Reuse System.

ready to see what a better reuse system looks like?

This month only, chat 1:1 to bettercup’s co-founder Sam Stone.

  • Learn how to get more cups back.

  • Advice on product selection.

  • See if a better reuse system is right for your event or venue.

book a free 15 min call.

who is a better reuse system for?

Two women sitting on a blanket at an outdoor festival, smiling and holding drinks, surrounded by a crowd in the background.

Venues.

  • Save money on single use cups.

  • Save tonnes of waste from landfills.

  • An average 2000-capacity venue saves $15,000 and 1 tonne of waste of waste over the first year alone!

Stacks of green and white reusable cups with water bottles in the background, on a table.

Large Events.

  • Get high return rates.

  • Make your cup system cost-neutral or profitable.

  • Keep operations simple.

  • Confidence that you’ll get what you ordered.

Hand holding a tall glass of lemonade garnished with mint leaves and a lemon slice, with a blue pool in the background.

Bar Operators & Brand Activations.

  • Showcase your brand with custom cups.

  • Reduce waste at your events.

  • Support your client’s sustainability.

A young man with shoulder-length brown hair and a blue Long Sleeve shirt with "SK8ES" written in orange flames, holding a drink in a plastic cup, at a crowded indoor event or concert.

Universities & Schools.

  • Be a leader in sustainability, and have the data to prove it!

  • Give students a beautiful memento to celebrate their graduation.

  • Ensure your internal events demonstrate your commitment to waste reduction.

better impact.

Our mission is to lead the shift away from single-use by making reuse systems the norm.

It’s a big goal, but here’s how we’re tracking so far!

An infographic with a graphic of a reusable cup surrounded by sparkles, indicating eco-friendly use, and text stating that over 3.1 million reusable cups have been supplied to events and venues.
Infographic showing reusable cup statistics. It states over 3.1 million cups supplied, 500 uses per cup, over 2000 events partnerships, and 490,000 kg of waste eliminated.
A graphic showing a reusable cup with a sun and a hand symbol on it, indicating an estimated 500 uses per cup.
Graphic with an orange circle and a glass icon inside showing a handshake. Text states: "partnered with 2000+ events and venue customers."
An infographic showing a glass with a person and a cape, symbolizing heroism, with text indicating 490,000 kilograms of single-use waste eliminated.

FillGood Case Study: Regionwide Impact in Action!

Event types: Stadiums, food trucks, local markets and more

Impact: 192 events and eliminated more than 160,000 single-use items.

This is what it looks like to build a reuse system from the ground up.


Bettercup helped establish one of New Zealand’s first regionwide reuse systems, based out of Wellington and now used across a wide range of events.

This is more than just reducing waste. It’s a blueprint for creating jobs, driving innovation and delivering real change.

Explore the case study and get in touch to find out how we can help you bring a reuse system to life!

A person holding a transparent plastic cup with a blue logo that says 'Fill Good' in a mostly empty sports stadium with yellow seats and green field under a blue sky.
READ THE CASE STUDY HERE

join thousands of venues and events who’ve switched to reusables.

and more!

contact us.

Bettercup Australian Plastic Reusable
Bettercup Australian Plastic Reusable