Implementing reuse at your event or venue?

Start here.

The Bettercup Reuse System Guide is your high-level, practical intro to how a reuse system actually works — from logistics and stock to behaviour change and return rates.

In bettercup’s Reuse System Guide you’ll learn how to:

Define your reuse goals.

Black and white line drawing of a cat sitting next to a ball of yarn.

Understand your reuse requirements.

A black silhouette of a cartoonish witch riding a broomstick, with a pointed hat and a long cape.

Minimise impact on bar service.

A black and white line drawing of a bicycle.

Measure your results and improve over time.

A person in a black hoodie standing next to a person in a white hoodie with a mask, in front of a brightly lit window display with a shelving unit and various items.

Communicate with patrons and staff.

Two holding hands against a sunset background.
A major festival using bettercup custom reusable cups with two children carrying a large stack of cups through a grassy field.
An orange background with a black circle containing a person with a hand on their chin and question marks around their head, and the text 'Step 1. How will Reuse work for me?'.

what’s inside our reuse system guide?

A bulleted list on an orange background with black text stating: Timeline, Budget, Goals, Stakeholders, Constraints.
A presentation slide with a black background and orange text listing business topics: Tracking your results, Product procurement, Logistics, Cost analysis, Back of House/Staff.
Icon of a map with a location pin, surrounded by a yellow circle, and text that reads "Step 2. Your Reuse roadmap" on a black background.
Orange slide with black bullet points listing 'Troubleshooting' and 'Observations'
A graphic with a black and orange target and arrow icon, and the text 'Step 3. Execution' on an orange background.
Slide with a black background and the text 'Related Contents' and 'Debrief' in orange.
Icon of gears and a hand turning a dial inside a circle, with the text 'Step 4. Review & Refine' below.

"We look forward to refining our reusable cup model each year, and know that bettercup will be the experts in our corner."

- Director, Beverage Manufacturer

"Running reuse systems at scale is a major logistical feat and GMA have experienced first hand the support and results that Bettercup is able to achieve through their reusable cup product and systems that they provide to event customers. Bettercup has a great reputation within the industry and proved they have the integrity, capacity, communication and technical skills required to help more events switch from single-use to reuse”

- Berish Bilander - CEO, Green Music Australia

"We partnered with bettercup to ensure we had no single-use plastic cups on site, and the whole process was a breeze!"

- Event Operations Assistant

Let’s chat about your reuse system.

Book a 15-minute complimentary 1:1 with bettercup’s

Co-founder Sam Stone to:

  • Understand your goals.

  • Learn how to get more cups back.

  • Advice on product selection.

  • See if a better reuse system is right for your event or venue.

bettercup's co-founder and CEO Sam Stone holding a black reusable beer cup and reusable stemless wine glass.

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